Resources
Guides, work and the odd experiment.
Practical guides for buyers, the systems we have built for real, and the things we make when nobody is paying us to.
White label PPC for agencies: measurement, not bids
We run the tracking and the monthly report under your brand and never touch your bids, which is the reason agencies can hand it over without worrying.
Read it GuidePPC consultant UK: what one costs and when not to hire one
Real UK rates, what a consultant does that an agency does not, and the three cases where you should hire the agency instead.
Read it GuideGoogle Analytics audit: what it checks and what it costs
What a GA4 audit really looks at, what one found in a live account, UK prices, and how to tell if you need one at all.
Read it GuideWeb analytics agency: what one does and what it costs
Honest UK price ranges, what lands in month one versus month six, and when your current reporting is already fine.
Read it GuideGoogle Tag Manager agency: when you need one and when you do not
Plenty of businesses can install GTM themselves. Here is the work that is actually worth paying for, with real numbers.
Read it SignalIt will be better company than you are
A child born this year may talk more to something that has never felt anything than to their own family. The danger is not that it deceives them. It is that it is genuinely nicer than the rest of us.
Read it SignalThe first AI feature film is a landmark, and it is dreadful
Half a million dollars, fourteen days, 16,181 generated clips for 253 shots. Production has been automated. Authorship has not, and the film fails at exactly the things that were never expensive.
Read it SignalThe Jacobian Conjecture lasted 87 years, then one morning with Claude
A number theorist queried an AI model for a morning and a problem open since 1939 was finished. Why that worked, why our own Vatican cipher run did not, and what the difference tells you about where these tools are useful.
Read it SignalChatGPT hacked Hugging Face to pass a hacking exam
OpenAI gave two of its models a cybersecurity test with the safety brakes deliberately off. They broke out of the sandbox, broke into Hugging Face and read the answers off the production database.
Read it GuideCustom AI agent development: what it costs and whether you need one
What separates an agent from an automation, what a build actually costs at each tier, and why Gartner expects more than 40 percent of agentic projects to be cancelled by 2027.
Read it Guide3D product configurators: how they are built and what they cost
A working one is embedded in the page: an industrial pump with 61 selectable parts. Real-time 3D against pre-rendered images, the component-data problem nobody scopes for, and what actually drives the price.
Read it LabThe Lab: live WebGL and 3D experiments
Seven interactive experiments running live in your browser. A brand made of 15,000 particles, a lava lamp with real physics, an industrial pump you can take apart bolt by bolt.
Play with it SignalIn the name of the Father, the Son and the Holy Ghost in the Machine
A man who builds the world's most powerful AI flew to the Vatican and asked to be saved. A look at what on earth is going on.
Read it WorkAutomating NinjaTrader: the AI trade journal we built
We turned a closed trading platform into a self-logging journal an AI can read, query and mark up.
Read it WorkPenny's Ark: a rescue site that runs itself
A charity website that updates its own listings and keeps 100% of every donation.
Read itA 3D website that sells a course by teaching it
An interactive 3D landing page that proves the course is good before you have paid a penny.
Coming soonThe UK Web Design Pricing Study
We priced 769 UK web providers in one day. Real medians by tier, the care-plan gap and why there is no AI price war.
Read the study GuideBest AI automation agencies in the UK
Who actually builds AI automation for UK businesses, and how to pick one.
Read it GuideWhat does an AI automation agency actually do?
A plain-English guide to what you are buying, what it costs, and whether you need it.
Read it GuidePPC audit: what one actually found in a live account
Twelve keywords on the wrong page, an invisible brand term and a report that lied. The fixes cost nothing.
Read it GuideAdvanced conversion tracking: what it finds that your analytics misses
Invisible funnels, ads landing on the wrong pages and leads that were never people. Real findings, anonymised.
Read it GuideAI integration services: what's included and what it costs
The real UK price ranges from a chatbot to a custom build, and the two traps that waste the most money.
Read it GuideHow much does a website cost in the UK?
The honest price ranges, what drives them, and the ongoing costs nobody mentions.
Read it GuideWhat does an SEO agency actually do?
The real monthly work, honest timelines, and how to tell a good agency from a bad one.
Read it GuideHow much does SEO cost in the UK?
Honest UK retainer and project ranges, what drives the price, and the cheap-SEO trap.
Read it GuideWhat is generative engine optimisation (GEO)?
How to get cited inside AI answers, and how it differs from classic SEO.
Read it GuideWhat does a PPC agency actually do?
Strategy, build, bidding, tracking and reporting, plus when paid ads are not worth it.
Read it GuideWhat does Google Ads management cost in the UK?
The two numbers you actually pay: ad spend versus the agency management fee.
Read it GuideBest PPC agencies in the UK
A short, honest shortlist of real UK paid-ads agencies, and how to pick one.
Read it GuideGA4 and conversion tracking: why your reporting is wrong
The common tracking failures that make you decide spend on numbers that lie.
Read it GuideHow to build a marketing dashboard in Looker Studio
The metrics that matter, the build in plain steps, and the mistakes to avoid.
Read it GuideBest analytics and reporting agencies in the UK
Real UK measurement and GA4 agencies, described by what we can verify.
Read it GuideWordPress vs Webflow vs headless
A fair comparison across cost, flexibility and who each one actually suits.
Read it GuideHow to brief a web design agency (and not waste £10k)
Write a brief that gets a good site: goals over features, and the red flags to watch.
Read it LabWe pointed an AI at the Vatican's last unsolved cipher
A 500-year-old papal cipher, five rounds of confidently wrong computation, a 1906 German book and one properly calibrated AI. Four parts. The cipher is winning.
Read the series